Rotary Club of Thomasville's Public Image enhances the Rotary brand by telling Rotary’s story to the public and promote the club’s projects and activities with a strong emphasis on all three (3) themes: our local club: “Recognizing Those Who Serve”, District 6900: “Dare To Be Better”, Rotary International: “Rotary Serving Humanity.”
-a continuation of outward-facing social media presence through Facebook, Twitter, and Instagram
-adapting to an entirely new website through District 6900
-utilizing RI Branding Center’s resources to build brand awareness through social media, photos, videos, electronic and paper correspondence, marketing materials, membership forms, published articles, word of mouth, and our website
-developing a detailed projects and activities calendar through our club website in order to create a public image plan which has increased member attendance and community-wide recognition
-reflection of a more personable approach in our local publicity by emphasizing our club’s theme “Recognizing Those Who Serve”, spotlighting our members, and highlighting local community service and youth projects
-district-wide publicity which emphasizes our projects and activities corresponding with one to all three (3) themes: our local club: “Recognizing Those Who Serve”, District 6900: “Dare To Be Better”, Rotary International: “Rotary Serving Humanity”
-promoting District 6900 and RI training workshops and events in our weekly meetings to encourage a true understanding of Rotary; in turn, creating more brand ambassadors and a growing attendance of our club’s members at Rotary happenings
Attachments: publicity materials published to date