This year was the 45th edition of the Rotary Smart Directory (formerly known as the Rotary Phone Book). Though it's "glory days" are behind us, it still raised enough money to support the majority of our club's giving. Our Community Service budget and New Generations Budget is derived from the profits of the Directory.
The Directly is also a community service to local residents and local businesses. For residents, it provides a single source of info for residential listings and business listings. Of the few phone books still in existence, none still include the white pages, but ours does. Hence the beneficiaries noted as 35,000.
Additionally, the Directory serves to grow the local economy by providing the most inexpensive way to reach potential customers in the community. Many businesses have told us that our Directory was the primary reason their business was successful.
We have also incorporated video, social media, and online advertising as services to our customers in order to expand the capabilities of the Directory. Below is an example of a video we produced for one of our customers.