This summer, the Rotary Club of Atlanta West End took our public image efforts to new heights. Literally.

Through a Media Placement Grant offered by CTR Culture, a program of The Center Atlanta in partnership with CP Group and ASHA Advisory, our club was selected to have Rotary featured on one of the Southeast’s largest digital billboards. The initiative provided nonprofit and cultural organizations with free access to three massive signs, on what was formerly known as CNN Center, as part of the launch of The Center’s revitalized civic space.

Our application essay highlighted the diversity, service, and leadership of our club and the impact of our projects on Atlanta’s Westside. Out of many applicants, our club advanced to the final round and was approved for placement.

The result was a 12-story-tall “People of Action” billboard in Rotary’s signature blue and gold. Displayed on The Center building, next to State Farm Arena and facing southwest toward Mercedes-Benz Stadium, the sign was most visible from Centennial Olympic Park Drive. Thousands of residents and visitors saw a message of Purpose, Community, and Leadership during the display period.

The billboard rotated in daily time blocks from mid-August through August 31, 2025. This high-visibility campaign gave our club a chance to extend Rotary’s invitation to the city and boost the Rotary Club of Atlanta West End's visibility. 

For our club, this was more than just a sign, it was a vivid, bright, 129-foot tall reminder of the power of public image to inspire interest, attract new members, and tell Rotary’s story in bold and creative ways.